This months Esquire recommends the new English Union Black Sail Rucksack.

The Telegraph Magazine previews the Gazette Satchel prior to the English Union collection launch. Part of David Nicholl's selection of the best men's trends for the Spring season. Download the magazine page or CLICK HERE to read the online version.

We made the US GQ Editors Picks at last weeks Capsule show in New York City. CLICK HERE to read the piece.

Lineage of Influence blog reviews Cherchbi and our bags. CLICK HERE to read.

Fashion Beans include the Herdwyck No.10 Squires Holdall in their AW11 lookbook. CLICK HERE to see the whole story.

A typically thorough look at all things tweed and leather in the current issue of Japanese bible Free & Easy, there's even a review of various British sheep breeds further into the magazine. As CHERCHBI just launched in Japan via United Arrows in Tokyo and Everly in Nagoya we're grateful to James Eden for sporting one our Tenter Workbag in his Private White profile for the magazine.

The L.A. Times features the launch of the Bench and Loom site, featuring Cherchbi alongside Brough Superior, Chapal and Gilded Age. Nice mix. CLICK HERE to read the story.

Luxury magazine imagine a modern wardrobe for Steve McQueen and Oscar Wilde

Jeremy Langmead, Editor-in-Chief at Mr Porter describes Cherchbi as 'a beautiful little brands that specialize in high-quality, small-quantity crafted products'. Lovely.

PORT is a wonderful new magazine. Words, photos and typography all of the highest order. Editors include Fergus Henderson, Hanif Kureishi, Colin McDowell, Samantha Morton and Jon Snow. Not a bad line up. Issue 3 features our Squires Holdall Medium size.

Monocle succinctly sums up our recent tweed creation, highlighting the Correspondent Satchel.

Tweed-clad gents ponder North whilst sporting our Black Sail Rucksack, in October issue of Men's Health.

The folks at Selectism follow up their earlier CHERCHBI piece with the launch of Herdwyck bags on MR PORTER. Click here to read the piece.

The Carry - bag aficionados of the blogosphere - getting behind the launch of our Herdwyck No.10 iPad Sleeve.

Click here to read online

A PROPER Magazine piece on the Herdwyck collection launch with a special mention for the Black Sail Rucksack, and the fact that, in addition to having a tough fleece which makes equally tough tweed, Herdwick lamb and mutton is now getting the attention it deserves. Click here to read.

The Black Sail Rucksack as part of British GQ The Greater Outdoors piece for their September issue.

ACTION MAN! This piece makes us smile every time we see the magazine, or look at the tiny bag we had made for it. Click the image to download all three pages including some 'making of' pics. Inspired.

In Clothes that are proud to be British, The Telegraph's Alicia Waite highlights a number of new British brands - CHERCHBI among them - who are reaping the rewards of their decision to manufacture locally. CLICK HERE TO READ

One of the most well read and interesting of the men's style blogs, Style Salvage, requested some information about CHERCHBI which quickly turned into an indepth interview. Click here to read the whole piece.

Good piece in Men's File magazine connecting the hardiness of Herdwicks with the robustness of Herdwyck No.10 tweed.

Our Reporter Satchel, as recommended by Oliver Spencer

Good piece on the company and Herdwyck tweed by Andrew Williams at Mens Flair. Click here to read online.

Red squirrel on the cover, silver fox on page 10. Cherchbi Herdwyck No.10 bags go on sale on the 3rd floor at Fortnum & Mason.

Oliver Spencer spills the contents of his CHERCHBI Herdwyck Rucksack for The Guardian. The Guardian Life & Style click the link to see contents of other fashion folk.

MONOCLE MAGAZINE's Jonathan Openshaw picked up on CHERCHBI as 'One to Watch' at Pitti Uomo. March issue, page 125.

Germany fashion industry magazine TextilWirtschaft picks up Herdwyck No. 10 bag story.

Bruce Pask, the Fashion Director of the New York Times Style Supplement included the Herdwyck bag collection in his country/utilitarian/tweed trend report. This featured alongside Nigel Cabourn, Engineered Garments and Japanese brand Haversack. Good company.

There's an English translation of this piece below. The site is run by Asahi Newspaper, second largest newspaper companies in Japan. Asahi.com has 8.2 million unique visitors and 230 million page views per month. Heck.

"CHERCHBI drew my attention in accessories. He uses precious wool from the Lake District. A lot of these sheep were burned due to foot-and-mouth disease ten years ago. The wool is strong and treated so made waterproof. His design is warm and remains interesting. This is his debut collection but he already has business agreement with Fortnum and Mason."

Senken Shimbun is a Japan-wide fashion industry daily newspaper covering all fashion related news. A translated summary of the article just below.

UK Fashion and Jewellery Showcase - Determined Craftsmanship and Mode including fashionable eco brands

UK Fashion and Jewellery Showcase was held in Aoyama. Thanks to strong Japanese yen, a good number of orders were generated, especially for made in UK men’s items.

CHERCHBI, which is going to make its debut in Pitti Uomo next January is a bag brand with eco-friendly view point. The texture of leather piped wool is rough like Harris Tweed. They manage, after three years of trial and error, to use wool of meat sheep that used to be abandoned because it was difficult to spin. He is determined to make in the UK as the wool is from the Lake District, the spinning in Northern Ireland and weaving in Wales.