CHERCHBI began in 2007 with an idea to make bags using wool from the ancient rare-breed Herdwick. The fleece is considered almost worthless and often burned, yet Herdwicks have a 1,000-year heritage and worthy reputation as Britain’s hardiest mountain sheep. Transforming low value fleece into high quality tweed became an overriding objective - alchemy in wool. After four years and nine weave trials Herdwyck No.10 bags are launched in Autumn 2011; a new British tweed as robust as the
Herdwick itself.